India is a country known for it’s colourful & happening festivals. People of the country do come together to celebrate the spirit of every religion with great enthusiasm. While celebrating any such festival, ethnic wear naturally becomes a part of fashion which Indian loves to flaunt during auspicious days. Sarees, shararas, ghagra-choli, and salwar suits, Kurtis, pyjamas make the day.
Shops & Malls are well decorated and stuffed with nice varieties of outfits. New Year’s sales and winter collections do hit the market stand quite early. Designers’ ethnic wears are always in demand. Each year, new designers come up with new designs and jewellery brands. New launches in the accessory industry, as well as the footwear industry, pave their way for customers.
Traditional & Ethnic wear are the main attractions during festivals in India.Jalebe.com
Among many Indian festivals Raksha Bandhan, a festival of eternal love between brother and sister attracts the buyer to wear desi Kurta & Kurtis. Kids apparel showcase interesting fusion in nature. During this festival, shops are well prepared to sell desi designer clothes and pooja items. Not only clothes are in demand, but even people buy sweets and gifts.
Holi the festival of colour.
The Festival of colours “Holi” has its different importance, during Holi, Indian use colours and Gulals to celebrate the friendliness, they love to wear Khadi Kurtas, females wears sarees and salwar and flaunts their fashionable clothes. Particularly, white dresses with flowery threadwork are worn on this occasion by females.
During the Navratri season entire country dives into the celebration mood. In some part of India, people celebrate Navratri as Durga Puja and wear different colour and style of Sarees, Men wears stylist and designer traditional dresses. People offer pujas and prayers by wearing Dhotis and Salwar Kameez. When The Bandhani works, the bolder fusion patterns in tank tops, as well as backless cholis are easily available in the shops. Even Khadi & Nehru jackets sales pop-up in during this season of festival.
A myriad of vivid colours, as well as vibrancy in the window, displays marvels for you. Dazzling designs and unique blending of saris, as well as blouses, do keep your tailor busy, Yes, this is the festival of Diwali, when not only Hindus but every religion enjoys the puja with full enthusiasm and zeal. Diwali season is a hot favourite among the Indian and ethnic lovers, They wear theme based designer and deis dresses and exposes their fashion sense. Ghaghra Choli, to Saree, Kurta-Pajama to Indo-western are the main attraction during Diwali.
While celebrating Eid, Kashmiri silks and satin suits are particularly seen as fashion wears, whereas the veils and burqa preferred attire by Muslim women. Colourful dresses and Salwars, as well as lehengas, are well in demand fashion which is praised during the festival.
Fashion changes with Weather.
While monsoon collections demand with cut-off and easy dry fabrics, summers come with cotton, linen, muslin and other air weary. Winters mark their way with woollen and inner wears. Thus, dresses keep changing with the season and play a very important role in a seasonal fashion.
Now, Indians or even Asians prefer to buy clothes, accessories as well as ethnic wears online. Online shopping has become so much easy and accessible to every corner of India, people love to shop through various portals. They prefer online purchases because it adjusts with their pockets and tastes. They find a variety of products and items with easy access and a better price range. One such eCommerce site for ethnic wear is Jalebe.com which caters the need of South Asians in the United States of America.